Data cleansing (also known as “data cleaning”) should be an integral procedure within any organisation that holds consumer data. Data cleansing allows you to maintain the highest data quality by de-duping, suppressing and appending key personal details.
Consumer data cleansing
Your consumer database is a key business asset; regular data cleansing will retain its value, protect your brand and ensure compliance.
- Consumer database accuracy erodes at an alarming rate. Data cleansing prevents decay by identifying movers, de-duplicating records and enhancing personal details
- Data cleansing against opt out registers such as the mailing preference service and telephone preference service ensure your brand is protected
- Data protection legislation requires that personal data held is “current and accurate”; data cleansing is the most cost-effective way of complying
Data cleansing solutions
We encourage regular data cleansing as personal circumstances continuously change; house moves, name changes and mortalities will all decay your database. Our data cleansing solutions incorporate mortality screening, data enrichment, suppressing and flagging gone aways; these data cleansing techniques counteract decay caused by such changes.
Industries already utilising our data cleansing services operate in such arenas as:
You can have total confidence in your database when you data cleanse with us – our datasets are constantly updated ensuring your consumer records stay current and up-to-date.
Data cleansing with Tracesmart Corporate yields only the highest results, we are so confident that our data cleansing solutions will enhance your consumer database that we offer a free no-obligation data audit.
Please contact us to get the most out of your consumer database.