Universal suppression service
The Universal Suppression Service (USS) from the Royal Mail is one of the most comprehensive gone away suppression files available in the UK.
Gone away information within the Universal Suppression Service file combines redirection information from the Royal Mail database and pooled gone away records from third party companies (including some of the UK’s largest mailers). It is built upon the premise that the more times a gone away is reported, the higher the likelihood that they have gone away; this is achieved by continually updating and cross referencing Universal Suppression Service data.
As the Universal Suppression Service file is one of the most accurate suppression files in the UK, utilising the data held on the USS will considerably enhance the chances of identifying genuine gone aways.
Suppressing gone away records in any given database is a practical and prudent exercise. If you know that a customer has moved home you can take the necessary action to trace them, allowing you to retain their custom.
Whilst it is important not to over-suppress it is essential to utilise multiple data sources. At Tracesmart Corporate we employ several suppression files, including USS; all of these datasets are employed as part of our data cleansing process.
If you want to enhance your consumer relationships, both current and new, contact us for a free data audit and let us highlight your database gone away volume.