Tracesmart news

Automated data cleansing bureau receives further improvements

The latest version of the online data cleansing bureau, Smartcleanse v2.1 has been released by Tracesmart, one of the UK's foremost specialists in data intelligence. Unique in the market place, the Smartcleanse bureau enables the remote management of data cleansing and enrichment processes via a secure web portal.

There are currently fifteen products accessible via the highly secure self-serve bureau; servicing various target markets and providing differing levels of batch tracing, mortality screening, de-risking, data cleansing and data enrichment processes. Large volumes of data can be processed rapidly at the click of a button and the results subsequently returned along with supporting MI (management information).

As part of Tracesmart's commitment to release quarterly updates following the portal's inauguration in 2012, the latest Smartcleanse upgrade includes two levels of a brand new email-appending product called Emailmatch. Following the database screening, the service outputs email addresses linked to any of the names and physical addresses provided. As more businesses turn to email as a medium for communicating with their customers, the results this service provides will have broad applications across many industries.

Further enhancements within the bureau have been made to Smartlink, the batch tracing product; Phonematch, the telephone appending process; and Risk MSP, a unique solution developed specifically for the Life and Pension industry that allows companies to determine the potential risk within their scheme attributable to the marital status of its members.

Mike Trezise, Tracesmart's Managing Director commented on the Smartcleanse upgrade, "The online bureau is becoming a very popular option for our customers. More and more of our existing clients are moving over to the self-serve portal, which is accessible 24 hours a day.

As Smartcleanse evolves with the addition of further products and enhancements, we anticipate a substantial increase in demand. The system is currently able to process 400,000 records every hour, and we will continue to deliver improved capacity and speeds. Smartcleanse is at the vanguard of data management, providing powerful client led products, conveniently available every minute of every day."

Emailmatch is now available and whilst the data it supplies can be used for a wide range of applications, its use in direct marketing is strictly prohibited.

01/05/2013 - Tracesmart releases Smartcleanse update