The Royal Mail offer customers a mail redirection service, whereby mail addressed to their previous home is redirected to the new residence. Information compiled from this service is collated into a redirection database, from which the National Change of Address (NCOA) file is created. The National Change of Address file is not all encompassing, but it is one of the most powerful datasets of its kind and will play an important role in the management of your customer database.
The national change of address file and database management
It is much easier to retain an existing customer than acquire a new one, so if a quality customer moves address but fails to notify you, why miss out? The National Change of Address file can provide you with the means to locate your gone away customers and ensure you retain that important relationship.
Access national change of address data
We can provide access to NCOA data via our automated batch processing system that will flag movers and attempt to identify their new forwarding address. The National Change of Address file can only be utilised to update existing customer databases and cannot be used to create new mailing lists.
Find out how the National Change of Address file can help you manage your customer database – contact Tracesmart Corporate today.