The most concise consumer segmentation file in the UK, Mosaic UK 2009, from Experian, provides a rich insight into the country's population. Drawing upon over 440 separate pieces of information, which amounts to 21 billion individual items of data, the Mosaic file classifies the UK's residents into 141 person types, 67 lifestyle types and 15 lifestyle groups.
A multitude of variables are utilised by the Mosaic file to create an in-depth overview of UK consumers in terms of their culture, socio-demographics, behaviour and lifestyle. This provides UK organisations with the power to analyse and target consumers effectively.
Several Tracesmart Corporate solutions incorporate Mosaic UK 2009, which can be applied in different ways dependant on your company needs.
Viewing an individual's Smart Profile, when using the Tracesmart Corporate online tracing system, supplies you with their key personal details, and a snapshot of their consumer type in the form of a Mosaic profile. This information will assist you in making a decision on how to approach the next stage of your project.
Segmenting your consumer database with Mosaic will allow you to identify trends in social groups and pinpoint potentially profitable clients. While the information gathered from Mosaic segmentation will lead to insightful customer management and ultimately more productive relationships.
Mosaic UK 2009
Mosaic UK 2009 information can be accessed instantly when you subscribe to Tracesmart Corporate, but if you would like further information relating to the use of Mosaic UK 2009 within our data cleansing solutions please contact us.