The most concise consumer segmentation file in the UK, the Mosaic file, from Experian, classifies the entire UK consumer universe into 61 types, compiled into 11 groups. The Mosaic file utilises hundreds of variables to create an in-depth overview of UK consumers in terms of their culture, socio-demographics, behaviour and lifestyle.
Consumer Segmentation
Several Tracesmart Corporate solutions incorporate Mosaic, which can be applied in different ways dependant on your company needs.
Viewing an individual’s Smart Profile, when using the Tracesmart Corporate online tracing system, will not only supply you with their key personal details, but a snapshot of their consumer type in the form of a Mosaic profile. This information will assist you in making a decision on how to approach the next stage of your project.
Segmenting your consumer database with Mosaic will allow you to identify trends in social groups and pinpoint potentially profitable clients. The information gathered from Mosaic segmentation will lead to insightful customer management and ultimately more productive client relationships.
Through combining our extensive consumer data with Mosaic segmentation and profiling, we are able to provide marketing data which targets consumer groups most conducive to your campaign, brand and product. This in-turn will allow you to run a highly targeted marketing campaign which produces high response rates.
Mosaic UK
Mosaic UK information can be accessed instantly when you subscribe to Tracesmart Corporate, but if you would like further information relating to the use of Mosaic UK within our mailing list and data cleansing solutions contact Tracesmart Corporate.
