There is no better time to target new customers than when they are actually in the market to buy. People moving into just built properties fall firmly into this category; they require a multitude of products and services to set up their new home.
The Just Built file from Royal Mail contains all the addresses and postcodes of “just built” properties that are capable of receiving mail. Part of the Tracesmart Corporate dataset portfolio, there are many benefits when utilising the Just Built file for a direct mail campaign.
New Build Properties
The variety of products and services that new residents in a new build property require is extensive. Furnishings, loans, insurance, utility supplies and electrical products are a few examples of goods and services new home owners will be looking to purchase.
The Just Built file allows you to capitalise on these needs and approach customers at the optimum time; before your competitors even know that these potential customers are there.
As well as this initial marketing opportunity the Just Built file will afford you, there is also scope for long term targeted campaigns. In addition to the just built full address and postcode information, the file contains a property live date which allows you to reliably predict annual renewal dates for services such as buildings and content insurance.
Buy Just Built
Property information within the Just Built file can be provided for specific areas or on a nationwide basis, so whether you want to carry out a localised, targeted campaign or blanket the whole of the UK, we can supply the data specific to your needs.
If you would like to find out how the Just Built file will benefit your marketing activities, contact Tracesmart Corporate.
