donor targeting

The database is the catalyst that propels philanthropic campaigns - whether it contains alumni members or charity patrons, your organisations database is its greatest fund-raising asset. Via its use, you can ensure effective communication with your donors and request support and donations directly; this however, is impossible, if your data is not kept up-to-date.

To ensure bountiful donor targeting drives, Tracesmart provides data cleansing and tracing services to enable donor profiling and maximum message penetration - thus ensuring your return on investmest.

Data Cleansing

Inaccurate donor or member details can erode the budget you have available for your donor targeting campaign. Tracesmart’s data cleansing service will ensure your data is current and accurate, allowing you to be certain that your message is reaching as many of your donors or members as possible. This is achieved through a variety of processes including:

• correct address formatting
• residency verification
• TPS/MPS Preference screening
• mortality screening

Donor Tracing

If during data cleansing we identify gone aways, then the most efficient way to obtain their current contact details is by tracing them individually or simultaneously using our tracing services:

• self-key online tracing
• high volume batch tracing

Donor Profiling

There will inevitably be individuals within your database who are potentially worth more to your funding programmes than might be currently apparent. We will socio-demographically profile each and every subject, flag those members who are company directors and also highlight shareholders, allowing you to:

• tailor all communications
• target high net worth individuals
• significantly increase donations

Reinvigorate your donor targeting activities - contact us today for a free no-obligation health-check of your database.