data enrichment

At Tracesmart Corporate we believe that the more you know about a consumer, the better you will communicate with them. Whether you are attempting to trace people or conduct a highly targeted marketing campaign, the knowledge you have of your subject will affect your productivity.

With this philosophy in mind we carry out data enrichment as part of our data cleansing process, so that as well as ensuring you hold the correct information we also enhance it.

Data Appending

Your consumer data provides a valuable insight into your customer base and whilst ensuring you hold current and accurate personal data is the fundamental of data cleansing, data enrichment will add significant value to your data.

Our data enrichment process will:

• Append key missing personal details such as forenames and date of birth, allowing you to optimise tracing activities, or, in the case of marketing campaigns, personalise and target
• Append telephone numbers or XD flags where available
• Profile consumer types utilising the Mosaic consumer segmentation file from Experian. This allows for highly targeted marketing campaigns and can highlight potentially profitable consumers
• Attach property description and value to the address for all residential properties sold after January 1999 in England & Wales

Data Enrichment Solutions

As personal circumstances change all the time we would recommend that data enrichment, as part of a thorough data cleansing exercise should be undertaken on a regular basis. This will enable you to be aware of any changes as and when they happen.

In the event that you only need to carry out one part of the data enrichment process, such as telephone number appending, we will build a solution based upon your specific needs.

Please contact us for your free consumer data audit.