Cleanse
Customer contact details or consumer data can decay at an alarming rate and if left unattended will cost you time, money and even your brand reputation.
Delivering industry beating results, the Cleanse suite of data cleansing solutions from Tracesmart Corporate will cleanse your records to the highest standard; ensuring that they are not only current and accurate, but optimised and segmented – allowing you to target customers with pin-point accuracy and further satisfy your Data Protection Act (DPA) obligations.
Data cleansing
Your consumer database is a key business asset, regular data cleansing will retain its value, protect your brand and ensure compliance.
Data enrichment
The more that’s known about your consumer, the better the chance of direct communication. The quality of the information you use will greatly improve data productivity.
Mortality screening
Mortality screening can play a significant role within a data cleansing function, in addition to being an invaluable facility in the battle to beat fraud.
services
Following a mailing which resulted in a high volume of returned mail, we realised that a lot of our data was inaccurate. To remedy this we employed Tracesmart Corporate to cleanse our data.
When the data was merged back into our system post cleanse, we found that future
mailings yielded a greatly reduced number of returns. We are happy to recommend Tracesmart
Corporate, and will use them again for any future data cleansing exercises.
