Consumer data can be a fickle friend; well maintained it will considerably enhance your company’s success, but let it decay and you could have no end of problems. At Tracesmart Corporate we have the knowledge and means to ensure your consumer data is always on your side.
Providing an array of data cleansing solutions, our suite of cleanse services will not only ensure your data is accurate and up-to-date, but optimised, allowing you to get the best return from your database. Our cleanse processes include:
- data cleansing to ensure the integrity of your data and identify gone aways
- data enrichment to give you a deeper insight into your customer base
- mortality screening to flag the deceased
Combining sophisticated matching systems with the most up-to-date data available, our collection of cleanse solutions will guarantee that your consumer database is pinpoint accurate.
“Following a pension scheme mailing which resulted in a high volume of returned mail, we realised that a lot of our data was inaccurate. To remedy this we employed Tracesmart Corporate to cleanse our data.
When the data was merged back into our system post cleanse, we found that future mailings yielded a greatly reduced number of returns. We are happy to recommend Tracesmart Corporate, and will use them again for any future data cleansing exercise.” - HBOS plc.
